Investment into the development of its eCommerce websites is the latest move in the Cadman Capital Group’s strategy to improve its portfolio of companies
Cadman Capital Group, a multinational alternative investment firm, has today announced details of its latest move to improve the offering of its portfolio of companies, as five of its eCommerce websites benefit from a combined investment of over £100,000.
Cadman Capital Group appointed UK-based digital marketing agency and certified Magento Partner, CTI Digital for the project, which focuses solely on the Group’s eCommerce websites and primarily involves their transition from the Magento 1 to the Magento 2 platform. The new websites will feature improved functionally, upgraded design, improved stock management and inventory systems, increased pay options and improved SEO marketing, all contributing to a better, more efficient and more targeted customer experience.
The websites included in the project sit primarily within the Group’s Food and Beverages Division, including all four of its wine retail businesses; Brook and Vine, The New Zealand House of Wine, The South Africa House of Wine and Cadman Fine Wines. In addition, country clothing and footwear retailer Classic Country Wear, trading as Tredders, which forms part of its Lifestyle portfolio, will also be overhauled.
Marketing Director of the Cadman Capital Group, Keith Ironside commented: “This investment will enhance our eCommerce offer across a number of our portfolio companies and is the next step in our ongoing strategy to develop our businesses through active management and high-quality strategic investment, better positioning our businesses for the future”.
The new and improved websites will launch across a four-month schedule, starting with the new Tredders site, which will go live at the end of June. The other four sites are expected to follow in the coming months.