26 May 2021

Northampton, UK (26 May 2021) – Cadman Capital Group, a privately-owned, independent private equity firm, which specialises in the retail wine sector, has announced the appointment of a new retail wine manager, as it continues to focus its efforts on organic growth.

James Reed, former Buying Manager at Tesco, has joined the business in the newly-created role following a record-breaking year for two of the Group’s wine businesses – The New Zealand House of Wine and The South Africa House of Wine. Both businesses achieved higher-than-average sales in 2020 as a result of the drastically-increased consumer demand for direct-to-door wine delivery, alongside improved logistical operations, increased online marketing activity and an enhanced customer service offering.

Bringing a wealth of wine trade experience with him, James’ previously held positions at Tesco and Majestic have allowed him to gain ample industry knowledge and develop a deep understanding of the commercials behind the industry. Within his new role, James will be responsible for building the structures and processes needed to continue to achieve the business’ ambitions growth goals across its wine portfolio, which also includes ownership of fine wine retailer, Cadman Fine Wines.

Commenting on the appointment, Giles Cadman, Chairman of the Cadman Capital Group said: “We are excited to welcome James to the Group as we move into the next phase of our growth strategy for our retail wine businesses. Following a strong year of sales, we believe that James’ extensive knowledge of the wine industry will allow our retail wine businesses to flourish, with a focus on building stronger supplier relationships to deliver the best customer offer.”

James Reed added: “I’m delighted to be appointed General Manager of Retail Wine at the Cadman Capital Group. Both of our New World wine businesses have distinctive and exciting positions in the market, with The New Zealand House of Wine stocking the UK’s largest selection of New Zealand wines and The South Africa House of Wine being the UK’s only dedicated supplier of South African wine. In addition, Cadman Fine Wines is a business with a 20-year operating history that has the opportunity for further development and modernisation. With drastic growth potential, and the support of a great, long-serving team, I’m looking forward to building on the success of the current portfolio and taking the businesses to the next stage of their growth.”

The Cadman Capital Group began building its retail wine portfolio in 2001 with the creation of Cadman Fine Wines. In 2019, its portfolio grew following the acquisition of The New Zealand House of Wine, whose successful business model was quickly mapped with the launch of The South Africa House of Wine. Now, all three of the businesses operate coherently, offering customers across the UK access to some of world’s highest quality wines.